Studebaker

When Studebaker-Packard's financial situation worsened in 1955 and 1956, the company decided to compete with low-priced, basic transportation. Using the Studebaker Champion's two- and four-door sedan and two-door station-wagon bodies, the company created a vehicle which could undercut the prices of its minimal-frill competitors. The Scotsman had features reminiscent of the "blackout" cars of the 1942 model year, from which chrome trim was eliminated by war-materials rationing. The car was introduced in May 1957, mid-way through the model year. Sales were projected at 4,000 cars for the short model year, but In fact, over 9,000 were sold. The Scotsman continued its success in 1958, outselling the Champion, Commander and President lines combined. In spite of the success, it was discontinued in favour of the new 1959 Lark.