Jaguar

S-Type, 420

1963-1968

In September 1963 the new S-type was announced. It was a technically more sophisticated development of the Mark 2, offering buyers a more luxurious alternative without the size and expense of the Mark Ten. Compared to the Mark 2, it featured longer rear bodywork, among other styling and interior changes. Sales never really took off, the S-Type did not manage to overtake the Mark 2's production figures until 1965. In 1966 already, the 420 was developed to replace the S-Type but eventually it remained on sale until the arrival of the Jaguar XJ 6 in 1968.

See also: Daimler Sovereign, Double-Six

 

1963

Jaguar S-Type

ring binder brochure, 16 pages, German

published c1963

Dating

the car has Dunlop RS tyres, they were replaced in June 1964 for SP tyres

1964

Jaguar S-Type

brochure, 12 pages, English

published c1964

Dating

on page 3 model year 1964 is mentioned

 

During the London Motor Show in October 1966, the Jaguar 420 and its badge-engineered sister model, the Daimler Sovereign, were presented. Due to the disappointing sales figures of the large Mark Ten, there was a need for a more compact sedan. The 420 was in fact a further development of the S-Type introduced in 1963, the styling of which was not appreciated by everyone. The biggest changes concerned the new front, which showed strong similarities with the Mark Ten. The 420 proved to be an interim model: production ceased in September 1968 with the arrival of the XJ6, while the Daimler Sovereign remained in production for a good six months longer.

 

1966

Jaguar 420

folder, 6 pages, English

published c1966

Dating

the text emphasises this is a new model

1967

Jaguar 420, 420 G

brochure, 20+4 pages, English

published 1967

Dating

1967 is mentioned on page 2

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