AMC

The AMC Hornet was introduced in late 1969 for the 1970 model year as American Motors’ new compact car, replacing the long-running Rambler American and effectively ending the Rambler name in the U.S. and Canada. Offered initially as two- and four-door sedans, the Hornet quickly proved to be a sound investment and became one of AMC’s best-selling models of the 1970s. It played a central role in the company’s strategy, reinforcing AMC’s position as a specialist in smaller cars. More than just a single model, the Hornet became the foundation for an entire family of vehicles. Its platform spawned the subcompact Gremlin, the more upscale Concord, the Spirit liftback and sedan, and ultimately the innovative all-wheel-drive AMC Eagle. Durable and adaptable, the Hornet outlived several rival compact platforms and set the design and engineering direction envisioned by stylist Dick Teague and AMC president Roy D. Chapin Jr. for the decade ahead.