Lancia
Beta
1972-1984
The Beta was the first new model introduced by Lancia after it had been taken over by Fiat in 1969. Initially, the Beta was only available as a four-door saloon with the appearance of a hatchback. In June 1973 a short wheelbase 2+2 two-door coupé was added, followed by a two-door convertible called the Spider in 1974. The Spider was designed by Pininfarina but actually built by Zagato. The construction process was complex, with coupé bodies-in-white being delivered to Zagato for the roofless conversion, then back to Lancia for rust-proofing, then back to Zagato for paint, interior and trim and then back to Lancia again for engine installation and final assembly. Lancia probably lost money on every car built.
1972
Lancia Beta
brochure, 24 pages, Italian, French, English, German
published c1973
Dating
publicity code 8 8799 460
Lancia Beta
folder, 8 pages, English
published c1972
Dating
the cover and cover text indicate this is an introductory folder
publicity code 8 8799 462
1973
Lancia Beta
folder, 8 pagina's, Nederlands
uitgave c1973
Datering
Lancia Beta coupé
folder, 8 pages, English
published c1973
Dating
the text suggests this is an introduction, in 1975 the 1.8 litre engine was discontinued
publicity code 8879 5531
1974
Lancia Beta coupé
brochure, 16 pages, Italian, French, English, German
published c1974
Dating
the Beta coupé did not become available to the public until early 1974
In 1975 the series 2 was introduced. It featured new engines and minor modifications to both exterior and interior design. A three-door sports estate or shooting brake called the HPE, was introduced in March 1975 and production of the rear-wheel drive, mid-engined two-seater sports car Montecarlo commenced. The car was originally designed as Pininfarina's contender to replace the Fiat 124 coupé, but lost out to Bertone's cheaper design, which became the Fiat X1/9.
1975
Lancia Beta
brochure, 16 pages, English
published c1975
Dating
the text is clearly an introduction of the new series 2
Lancia Beta coupé
brochure, 16 pages, Italian, French, English, German
published c1975
Dating
late 1975 new 1.6 and 2.0 litre engines were introduced as mentioned in the brochure; the new 1.3 litre engine from early 1976 is not included here
Lancia Beta HPE
brochure, 16 pages, Italian, French, English, German
published c1975
Dating
the HPE was introduced March 1975, the brochure emphasises this is a new model
Lancia Beta
folder, 4 pages, English
published c1975
Dating
late 1975 new 1.6 and 2.0 litre engines were introduced, they are specifically mentioned as new in the folder
Lancia Beta coupé
folder, 4 pages, French
published c1975
Dating
late 1975 new 1.6 and 2.0 litre engines were introduced as mentioned in the folder; the new 1.3 litre engine from early 1976 is not included here
Lancia Beta spider
folder, 8 pages, English
published c1975
Dating
the spider was introduced in 1975, the folder text is clearly an introduction
Lancia Beta HPE
folder, 4 pages, English
published c1975
Dating
the HPE was introduced March 1975, the brochure emphasises this is a new model
Lancia Beta Montecarlo
folder, 12 pages, Italian, French, English, German
published c1975
Dating
the Monte Carlo rallye victory "this year" with the Lancia Stratos is mentioned in the folder, the first such victory was in 1975
1977
Lancia 1300 coupé
folder, 8 pages, Italian, French, English, German
published c1977
Dating
the 1.3 litre engine was introduced in 1976; as of 1978 automatic transmission was an option but it is not mentioned in the folder
1978
Lancia Beta
folder, 8 pagina's, Engels
uitgave c1978
Datering
vanaf 1978 werd automatische transmissie een optie, in de folder zie je nog het oude dashboard, vanaf 1980 kreeg de Beta het opvallende dashboard ontworpen door Mario Bellini
Lancia Beta coupé
brochure, 30 pagina's, Engels
uitgave c1978
Datering
vanaf 1978 werd automatische transmissie een optie, in de folder zie je nog het oude dashboard, vanaf 1980 kreeg de Beta het opvallende dashboard ontworpen door Mario Bellini
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