Autobianchi

For Fiat the Autobianchi brand was the ideal testing ground to experiment with new techniques. The Primula was Fiat's first attempt at a front-wheel drive car with a transverse engine, a configuration popularized by the Mini and allowing for very compact and efficient utilization of the body space. Designed by Fiat's technical director, Dante Giacosa, the Primula was launched under the Autobianchi brand to test market reaction to the new concept. This particular configuration was a further development of the one used in the Mini and would become the standard in the industry.

1966

1969