Ford

Taunus 17M, 20M, 26M

1957-1971

Introduced in the summer of 1957, the Ford Taunus P2 was a bold design statement. Nicknamed the Barock-Taunus for its extravagant curves, chrome detailing, and pronounced tailfins, the P2 stood out in a sea of more conservative rivals. It was available as a two- and four-door sedan, a station wagon (Turnier), and even a rare coupé. Underneath the flashy bodywork, the car retained familiar mechanicals, including a robust, 1,698 cc inline-four engine. Though not universally loved at the time, the P2 helped establish Ford’s identity in post-war West Germany as a brand unafraid to be different.

 

1958

Ford Taunus 17M

folder, 12 pages, Dutch

published c1958

Dating

publicity code H58 D19A1-15.000

Ford Taunus 17M

folder, 12 pages, Dutch

published c1958

Dating

publicity code H5-D 19A2 - 20.000

the car does not have the updated grille

1959

Ford Taunus 17M

brochure, 8 pages, Dutch

published c1959

Dating

publicity code H59 D27 12.000

Ford Taunus 17M

brochure, 16 pages, Dutch

published c1959

Dating

publicity code H59 D38A2 30.000

1960

Ford Taunus 17M

folder, 8 pages, Dutch

published c1960

Dating

publicity code H60-D47-10.000

 

The Taunus P3 was introduced in September 1960. Its rounded, aerodynamic body design was a clear departure from previous models and sparked mixed reactions. The car quickly earned the unflattering nickname Badewannetaunus due to its shape. Despite the criticism, the P3 was a commercial success: more than 650,000 units were produced over its four-year production run. It featured a unibody chassis and was available in sedan and station wagon body styles. Production ended in 1964, when the model was replaced by the Taunus P5.

 

1960

Ford Taunus 17M

folder, 4 pages, Dutch

published c1960

Dating

this is the P3 Taunus and it is presented as new

Ford Taunus 17M

folder, 6 pages, Dutch

published 10-60

Dating

publicity code H60/10-D53-35.000

Ford Taunus 17M

brochure, 18 pages, Dutch

published 11-60

Dating

publicity code H 60/11-D51-10.000

Ford Taunus 17M

folder, 6 pages, Dutch

published 11-60

Dating

publicity code H 60/11-D52 - 25.000

1961

Ford Taunus 17M

folder, 6 pages, Dutch

published 01-61

Dating

publicity code H 61/1-D52A1-30.000

Ford Taunus 17M Turnier station wagon, van

folder, 6 pages, Dutch

published 09-61

Dating

publicity code H61/9-D70-15.000

Ford Taunus 17M

brochure, 18 pages, Dutch

published 11-61

Dating

publicity code H61/11-D51A4-15.000

1962

Ford Taunus 17M

brochure, 16 pages, Dutch

published 12-62

Dating

publicity code H62/12 - D87 - 20.000

1963

Ford Taunus 17M

brochure, 8 pages, Dutch

published 03-63

Dating

publicity code H 63/3-D 92-34.000

Ford Taunus 17M

brochure, 12 pages, Dutch

published 12-63

Dating

publicity code H 63/12-D 106-10.000

1964

Ford Taunus 17M

folder, 12 pages, Dutch

published c1964

Dating

the text mentions model '64

 

The Ford Taunus P5 was introduced in 1964 as the successor to the P3. It featured more angular styling and a larger body, reflecting contemporary design trends. The P5 was available with a range of four- and six-cylinder engines, including the newly developed V4 and V6 units. Body styles included two- and four-door sedans, a station wagon (Turnier), and a coupé. The P5 remained in production until 1967, after which it was replaced by the Taunus P7 series.

 

1964

Ford 17M, 20M

folder, 4 pages, German

published c1964

Dating

the car is presented as new

publicity code 4721021

Ford Taunus 17M

brochure, 12 pages, Dutch

published 08-64

Dating

publicity code 64/8-1-25.000

Ford Taunus 17M, 20M

folder, 4 pages, Dutch

published 10-64

Dating

publicity code 64/10-1A-92.000

1965

Ford Taunus 17M, 20M

folder, 4 pages, Dutch

published 03-65

Dating

publicity code H65/3-2-20.000

Ford Taunus 17M

brochure, 16 pages, Dutch

published 04-65

Dating

publicity code H65/4-1-40.000

Ford Taunus 20M

brochure, 20 pages, Dutch

published 11-65

Dating

publicity code H65/11-2-10.000

 

The Ford Taunus P7 was launched in September 1967. In addition to the familiar 17M, the range now included a more powerful 20M, and two years later, the 26M was added at the top of the lineup. With this generation, the name "Taunus" disappeared from the official model designation. Reception of the new model was lukewarm, and sales were disappointing. As a result, Ford introduced a major facelift within a year of its launch. However, it did little to improve the car’s fortunes, as competitors like the Audi 100 and Peugeot 504 were much more favourably received.

 

1967

Ford 17M, 20M

folder, 4 pages, Dutch

published 1967

Datering

publicity code H67-1-25.000

Ford 17M, 20M

folder, 4 pages, Dutch

published c1967

Dating

the car features the August 1967 facelift and the Taunus name is removed; in the folder the car is presented as new

1968

Ford 17M

brochure, 16 pages, Dutch

published c1968

Dating

publicity code 983 01 12 NED

Ford 17M

folder, 16 pages, Dutch

published c1968

Dating

publicity code 993 01 12 NED

1969

Ford 20M

folder, 16 pages, Dutch

published c1969

Dating

publicity code 993 02 12 NED

1970

Ford 17M

folder, 16 pages, Dutch

published 03-70

Dating

publicity code PN 185065/7003/26m

Ford 17M

folder, 16 pages, Dutch

published 09-70

Dating

publicity code PN 229528/7009/40m

Ford 20M, 26M

folder, 16 pages, Dutch

published 09-70

Dating

publicity code PN 229529/7009/35m

1971

Ford 17M

brochure, 16 pages, Dutch

published 02-71

Dating

publicity code PN 185089/7102/18m

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