Ford

When the Ford Taunus P1 was introduced in 1952, it stood out as a remarkably modern car. With its streamlined ponton-style body, it contrasted sharply with the offerings from Opel, Volkswagen, and Auto Union, which were still largely based on pre-war designs from the 1930s. The design was inspired by American styling trends and took cues from the Studebaker Champion. While the Studebaker featured a rounded nose with a propeller-like motif, the Taunus carried a globe emblem at the front, a detail that earned it the nickname Weltkugel. The M in its name stood for Meisterstück, reflecting Ford's ambition to position the car as a technical and design showcase. The P1 remained in production for a decade before being succeeded by the Ford Taunus P4 in 1962.

1959

In 1959, Ford management decided to discontinue the 15M, as it could no longer compete with more modern rivals like the Opel Olympia Rekord. This allowed the smaller 12M to focus on competing with cars such as the Volkswagen Beetle and the latest generation of Fiats and Peugeots. In this segment, competition was mainly based on price, since the 12M was already showing its age, with engineering roots dating back to the 1930s. The distinctive Weltkugel design was dropped, and the new model featured bold side striping, earning it the nickname Seitenstreifen-Taunus.

1961

The Ford Taunus P4 was introduced in 1962 as the successor to the Taunus 12M (P1). It was notable for being the first German Ford with front-wheel drive. The car featured a compact V4 engine, an unusual choice that made the engine short and space-efficient. With its rounded, modern styling and improved interior comfort, the P4 was positioned as a practical family car for the growing West German middle class. It was available in various body styles, including two- and four-door sedans and a station wagon. Though technically innovative for its time, the P4 faced criticism for its handling and build quality. It remained in production until 1966, when it was replaced by the more angular and refined Taunus P6.

1964

When the Ford Taunus P6 debuted in 1966, it marked a sharp stylistic departure from its predecessor. With its clean lines, wide stance, and distinctive trapezoidal grille, the P6 embraced a modern, European look aimed at a younger audience. Available as a two- or four-door sedan and a coupé, it also introduced a new V4 engine, offering improved refinement and space efficiency. The car balanced American flair with German practicality, helping Ford strengthen its position in the competitive mid-size segment. The P6 remained in production until 1970, paving the way for the even more ambitious Taunus TC series.

1966

1968