Dodge

D, W series

1960-1993

The Dodge D and W Series marked a turning point for Dodge trucks when they were introduced for the 1961 model year. Replacing the earlier C-Series, the new lineup brought a cleaner, more modern design and a clearer distinction between two- and four-wheel drive models: D for two-wheel drive, W for four-wheel drive. It was a simple naming strategy, but one that would define Dodge trucks for decades.

 

The second generation arrived for the 1965 model year and refined the original concept rather than reinventing it. Styling became more squared-off and contemporary, with a wider stance and improved cab proportions that emphasized strength and usability. Under the skin, Dodge focused on durability and flexibility, expanding the engine lineup and offering more wheelbase and bed-length combinations. These trucks were still unapologetically work-focused, but incremental improvements in ride quality, cab ergonomics, and option availability made them better suited to everyday use as well as hard labor.

 

A more dramatic shift came with the third generation in 1972. The trucks grew noticeably larger and heavier, reflecting both changing regulations and rising customer expectations. Styling became bolder and more aggressive, with a taller grille, broader shoulders, and a stronger visual identity. Inside, comfort took a clear step forward, with improved seating, sound insulation, and trim levels that began to blur the line between work truck and personal vehicle. While the D and W Series remained firmly rooted in utility, this generation laid important groundwork for the modern pickup, one that could serve as both a tool and a daily driver.

1974

Dodge Pickup models

brochure, 16 pages, English (USA)

published 08-73

Dating

8/73 is printed on the back

1975

Dodge Pickup models

brochure, 16 pages, English (USA)

published 01-75

Dating

1/75 is printed on the back